- Sell user-specific data to a third party
- Enter into an agreement to display paid advertising on behalf of a third party; and
- In the event of an acquisition or asset transfer, the Company shall require any acquiring entity to adopt these requirements with respect to the operation of Ello or its assets.
While that might turn off some potential revenue flows (the company says it will make money by selling optional features), as the linked article points out, it hasn't turned off investors; Ello has now raised $5.5 million from investors.
According to Swearingen, the likely solution to internet trolls will be a combination of things. The expansion of laws like the one currently on the books in California, which expands what constitutes online harassment, could help put the pressure on harassers. The upcoming Supreme Court case, Elonis v. The United States, looks to test the limits of free speech versus threatening comments on Facebook. "Can a combination of legal action, market pressure, and societal taboo work together to curb harassment?" asks Swearingen. "Too many people do too much online for things to stay the way they are."